VideoNuze Posts

Yesterday provided us with 2 excellent examples of how OTT is changing the video landscape and how the pay-TV ecosystem is struggling to adapt. The first example was the second straight LA Dodgers' opening day in which the majority of LA fans were not able to watch the game because SportsNet LA doesn't have deals with most of the area's pay-TV operators. The second example was the $785 million write-down announced by Viacom to cover the costs of an expected "strategic realignment."

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Roku has introduced a number of new ways to search its growing selection of content. A new "Roku Feed" feature initially allows users to follow in-theater movies and be notified when they become available for streaming and at what price. The feature is valuable because movies are fragmented over multiple streaming services, making it nearly impossible for viewers to know when or where movies they missed in-theater appear online.

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I'm pleased to present the 267th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

First up this week, Colin shares highlights from a new study from Conviva showing how important video quality is, and how low viewers' tolerance for subpar experiences have become. Conviva's survey of 750 millennials found that just 25% will continue watching an inferior stream for 4 minutes or longer, and just 16% will even bother trying on a second device if their experience on the first device they tried was sub-par. Colin observes the stakes are getting ever-higher for content providers as more viewing goes multi-screen.

We then shift to discussing mobile live-streaming, which I wrote about yesterday. I'm excited about both Meerkat and Periscope, and we discuss 3 different high-potential use cases for mobile live-streaming. It's going to be a lot of fun to see what both amateur broadcasters as well as content providers/brands do with Meerkat and Periscope.

Listen in to learn more!

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For the past couple of weeks, it's been nearly impossible to avoid the media coverage around 2 new mobile live-streaming apps, Meerkat and Periscope (which Twitter acquired back in January). But a lot of what I've read has focused on ginning up a winner-take-all battle between these 2 nascent apps. As a result, the bigger story here has been missed - that we may be seeing the early days of another important new video category.

Having played with both Meerkat and Periscope over the past week, I've become pretty convinced that mobile live-streaming, while still very raw-feeling, has a lot of potential across numerous personal and professional applications, both spontaneous and scheduled.

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Save now with discounted early bird registration for the 5th annual VideoNuze Online Video Advertising Summit on Tuesday, June 16th in NYC. Reminder that all early bird registrants will be entered to win a 55-inch TCL Roku TV, graciously provided by Roku.

I'm also very pleased to announce that Videology is on board as a Title Partner for the event. Videology's CEO and founder Scott Ferber will kick off the day presenting on the state of online video advertising and its convergence with TV, to be followed by a panel he'll moderate on the same topic.

In addition, Operative is a new Headline Partner and Adobe and Akamai are new Branding Partners. In all there are 14 industry leading companies now supporting the event, with a few spots still remaining. I'm grateful for all of their involvement.

The Ad Summit program is also shaping up well, with sessions planned across all of the most important industry topics including programmatic, viewability, convergence, mobile, branded entertainment, innovation and much more.

The Ad Summit will once again be a must-attend day of learning and networking with industry leaders from brands, agencies, content providers, technology companies and others in the ecosystem. Last year's Ad Summit drew over 420 attendees and featured 40+ speakers.

Learn more and register now!

thePlatform has announced that is powering 2 new SVOD services, shomi in Canada and Stan in Australia. shomi was launched in late 2014 by Canadian pay-TV operators Rogers Communications and Shaw Communications. Stan is a join venture of Nine Entertainment and Fairfax Media Limited.

Both SVOD services are using thePlatform's mpx video publishing system for video workflow, metadata management, purchasing support through a payment gateway, subscriber management and viewing rights enforcement, and automated publishing across devices and video players.

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Innovid has raised $10 million in additional capital from Cisco Investments and existing investors, bringing total capital raised to date to $37.6 million. The new funds will be used for product development. Cisco and Innovid announced a partnership back in September, 2013, to deliver interactive, contextual video ads to second screens.

Aside from the financing, the big news from Innovid is the huge growth in its Innovid Atom video ad serving platform for brands and agencies. According to CEO and co-founder Zvika Netter, who I caught up with on Friday, Innovid has gone from 20 brands using its platform last July, to 110 now. This is expected to rise to 145 by the end of Q2 '15. Included among these are Kraft, Disney, Toyota, Chrysler and dozens of others.

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I'm pleased to present the 266th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

Colin starts this week's podcast by sharing his positive reactions to Vessel, the startup from former Hulu CEO Jason Kilar, which went live this week. Colin likes the mobile app a lot and thinks Vessel's promotion of a free year of service is a smart approach. In particular, Colin is bullish on Vessel's non-intrusive ad model.

However, Colin is less certain about Vessel's odds of success, noting that YouTube's response is a major wildcard. I agree and observe that while Vessel is very impressive, it's also a big test case for users' willingness-to-pay for first window access to content. There's a lot to like about Vessel, and ample reason to believe millennials will like the model, but only time will tell.

Speaking of YouTube, it's becoming increasingly apparent that Facebook is poised to become YouTube's main competitor in the long-run. As I wrote yesterday, this week at Facebook's F8 developer conference, the company unveiled key updates, geared especially for premium publishers, that will bring a lot more high-quality content onto the platform. Colin and I dig into each of these and also discuss a big remaining missing piece - pre-roll ads against videos posted on Facebook.

Listen in to learn more!

Click here for previous podcasts

Click here to add the podcast feed to your RSS reader.

The VideoNuze podcast is also available in iTunes...subscribe today!